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WHATS PHLAY

What's Phlay?

Make your own interactive video

Phlay is a technology to gamify interactive video experience and to allow audiences creates their unique version of a video content surfing through multiples storylines. It allows advertisers to present their brand more effectively and in a fun way.

NUMERI PERCENTUALI

Why use interactive video

Why use interactive video?

Engagement

Phlay interactive ads are engaging. If you give users something to do, instead of merely having them sit back and wait for a clip to be over, they’ll be more likely to interact with an ad and take in its content.

Memorable

Phlay interactive videos can be ridiculously cool and something users are likely to remember – and even share with their friends.

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Phlay Tools
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Phlay Tools

Measurement

The tracking possibilities should make this format particularly attractive for mobile advertisers. With Phlay interactive videos, they can monitor exactly what digital audiences are doing with these ads and use this data to steer marketing strategies. Where are viewers clicking? Which elements do they find most compelling?

Personalization

Phlay Interactive videos come out from human performances. No two phlays will ever be the same.

CERTIFICATION
OUR CERTIFICATIONS
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CERTIFICATION STAR Cloud Security Alliance

Emoticron is a MarTech company that develops custom SaaS solutions for Interactive video experience. Our areas of focus are: Tourism and Cultural Heritage promotion , Digital Marketing, Data collection. PHLAY is a SAAS solution that allows public and private companies to promote their products and services through Interactive Video Experience. Thanks to the integration of A.I., Machine Learning and data analysis, Phlay’s patented technology transforms passive video viewers into active participants.

STAR REGISTRY
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NATIONAL CYBERSECURITY AGENCY

The NCA is the national authority for cybersecurity, safeguarding national interests in the field of cybersecurity and cyber resilience. It ensures the implementation of the National Cybersecurity Strategy adopted by the Prime Minister. The Agency was established by Legislative Decree No. 82 of June 14, 2021, which redefined the national cybersecurity architecture with the aim of rationalizing and simplifying the existing system of competences at the national level.

ACN
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ISO 9001

Established in 2015 as the Italian branch of the Slovak group CVI SRO, today Cvi Italia is one of the most important entities in the field of voluntary certifications with international accreditation. Drawing on the experience gained over these years and the decade-long professionalism of our technicians, CVI Italia is the ideal partner for companies looking to innovate and boost productivity by certifying the quality and safety of their products and operations, an essential piece to overcome the daily challenges of the market and global competition.

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