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Interactive Media Technology
The best way to interactively entertain audiences
The best way to interactively entertain audiences
Interactive Media Technology
What's Phlay?
Make your own interactive video
Phlay is a technology to gamify interactive video experience and to allow audiences creates their unique version of a video content surfing through multiples storylines. It allows advertisers to present their brand more effectively and in a fun way.
47%
Increase in time Spent
In a world full of video it's important that viewers stick around. Interactive content significantly increases time spent, time after time.
32%
Memorability
Audiences typically recall content that is interactive compared to the same video without any interactivity.
9x
Purchase intent
If your video is designed to help you sell more, shoppable and interactive video is the perfect match for your video strategy.
Why use interactive video?
Engagement
Phlay interactive ads are engaging. If you give users something to do, instead of merely having them sit back and wait for a clip to be over, they’ll be more likely to interact with an ad and take in its content.
Memorable
Phlay interactive videos can be ridiculously cool and something users are likely to remember – and even share with their friends.
Phlay Tools
Measurement
The tracking possibilities should make this format particularly attractive for mobile advertisers. With Phlay interactive videos, they can monitor exactly what digital audiences are doing with these ads and use this data to steer marketing strategies. Where are viewers clicking? Which elements do they find most compelling?
Personalization
Phlay Interactive videos come out from human performances. No two phlays will ever be the same.
Emoticron is a MarTech company that develops custom SaaS solutions for Interactive video experience . Our areas of focus are: Tourism and Cultural Heritage promotion , Digital Marketing, Data collection.
PHLAY is a SAAS solution that allows public and private companies to promote their products and services through Interactive Video Experience. Thanks to the integration of A.I., Machine Learning and data analysis, Phlay’s patented technology transforms passive video viewers into active participants.
